Official Part of Telecom Ukraine 2026

Hotel conference hall

Official opening of the conference Telecom Ukraine 2026

Welcome speech from the organizers, partners and General Sponsor

Panel Discussion: “NETWORK RESILIENCE IN WARTIME: Greater Decentralization and New Requirements for Network Architecture”

Market experts and representatives of public authorities will discuss:

- Resilience of electronic communications during wartime: why it is now a top priority for the government and all providers of electronic communications networks and services.

- Network decentralization: how to reduce dependence on key concentration points and ensure network continuity in the event of the loss of individual infrastructure elements.

- A new architecture for resilient networks: geographical distribution of technical sites, redundancy, alternative routes, and Internet exchange points.

- New NCU requirements for network resilience: what additional measures are currently being developed and what changes the market should prepare for.

- Resilience in practice: what operators can do today, which solutions require time and investment, and where government support is needed.

- Government–industry cooperation: how to develop realistic requirements that genuinely improve network resilience while taking into account the different architectures and scales of operators.

Moderator:

Nataliia KLITNA, Head of Association of Right Holders and Content Providers

Speakers:

Taras STETSENKO, Director of the Electronic Communications Directorate, Ministry of Digital Transformation of Ukraine.

Oleksandr FEDIIENKO, Member of Parliament of Ukraine.

Kostiantyn ZHAKUN, Member of the Board, Internet Association of Ukraine.

Tetiana POPOVA, Chair of the Board, Telecommunications Chamber of Ukraine.

Vladyslav MISAN, Head of the Information and Analytical Support Department, NCU, State Service of Special Communications and Information Protection of Ukraine.

Maksym YATSURA, Head of Department, Special Communications Department, Administration of the State Service of Special Communications and Information Protection of Ukraine.

Maksym SMILIANETS, Co-owner Viner Telecom ISP.

FROM WARTIME RESILIENCE TO THE EUROPEAN MARKET

(What Ukraine’s Telecommunications Sector Needs from the Government and Europe)

- Balancing the preservation of resilient solutions with the implementation of changes needed for industry development.

- Updating regulatory approaches and the operating environment for the telecom market.

- Developing new mechanisms for cooperation and infrastructure support.

- Advancing European integration as a process of mutual exchange of experience.

Speaker:

Kostiantyn ZHAKUN, Member of the Internet Association of Ukraine (InAU)

Coffee break by TELECON

Visiting the exhibition with solutions from DEPS, ITBIZ, DC LINK, Natalka and Omnilink.

Hotel lobby

“Replace enemy software,” they said.
“We’re replacing all the software,” we said.

Not sure how to migrate from 1C and Bitrix?

- Meet the solution — now available in Ukraine:

- Replace 1C in just one click.

- Migrate from Bitrix quickly and easily.

- Keep all your accumulated data intact.

- Start working with our Ukrainian software.

- Leave hostile cyber threats behind!

Speaker:

Serhii KOLESNICHENKO, CEO, Ucloud.

Gigabit internet for UAH 150 — for everyone. Integrated intercom solutions SmartRC — for the select few.

Key questions:

- Why should an internet service provider offer IP intercom solutions?

- Indirect benefits for service providers.

- Where is the revenue in IP intercom solutions?

- Pros and cons of existing solutions.

- SmartRC.

- Our ecosystem solution for smart residential complexes.

- A real residential complex case study: actual investment and revenue figures.

Speaker:

Yurii ZHOVNIR, CTO, Astra LLC.

Lunch time

Restaurant Le Grand

Practical Workshop by the Association of Right Holders and Content Providers: “Dispute with Ukrtelecom over Electronic Communications Network Cable Duct Infrastructure: What Should a Provider Do?”

Attorney Olena PAVLOVA will examine real-life dispute scenarios and provide practical guidance for providers on how to protect their interests:

- An addendum proposed by Ukrtelecom containing unacceptable terms: should you sign it or object, and how should disagreements be properly documented?

- Charges for cable joints and other additional fees: how should providers respond and defend their position?

- Ukrtelecom refuses to renew the agreement: what should a provider do before the current agreement expires?

- Risk of restricted access or network dismantling: how should providers act, and what evidence must be documented?

- When and how should providers apply to the NCEC and use the out-of-court dispute resolution mechanism?

- How to build a solid evidence base and be prepared to defend your rights?

Speaker:

Olena PAVLOVA, Attorney, Certified Mediator, Expert in Contractual and Commercial Disputes with Experience in the Telecommunications Sector

Telecom Hackathon: technologies, innovations and solutions for the electronic communications industry

Presentation of Natalka — a New Ukrainian Brand of High-Performance Networking Solutions

CGNAT has long been an integral part of modern service provider infrastructure. At the same time, it often becomes a network bottleneck or a single point of failure.

This will be the first public presentation of Natalka — a new Ukrainian brand of high-performance networking solutions. The session will introduce a modern CGNAT platform for medium-sized and large Internet service providers and telecom operators, developed as a full-fledged alternative to leading global solutions without compromising on performance, functionality, or reliability.

The platform is designed for 100G+ networks, combining high performance, modern architecture, and fault tolerance.

Speaker:

Vadym ALIMOV, founder of Natalka project

“Grid-Connected Solar Power Plants Offer the Fastest Payback. Why, Then, Does the Market Choose Solar Power Plants with Energy Storage?”

Key points:

- Grid-connected solar power plant — fast payback due to direct replacement of consumption from the grid.

- The battery transfers solar energy to the evening, increasing its own consumption and providing a reserve.

- The storage device can save even without the sun: charge during cheap hours and power the business during expensive ones.

- More equipment — not always more benefit: redundant panels and batteries extend the payback.

- The optimal system begins with an analysis of hourly consumption, generation and tariffs of the enterprise.

Speaker:

Oleksii OMELCHENKO, Head of Alternative Power Solutions Development, DEPS

Provider as Integrator: Scaling B2B with Ruijie Reyee

A new growth opportunity: Expanding into the B2B/SMB segment enables service providers to move beyond price dumping in the B2C market and increase the average project value to $1,000–$10,000+ by delivering turnkey enterprise network solutions.

Competitive advantage: An in-house mobile team of reserved field technicians, combined with direct customer trust, gives service providers a strong advantage over traditional system integrators.

Minimal engineering costs: Ruijie Reyee technologies (Cloud SON, free cloud management) enable field technicians to deploy networks via smartphone in just 3 minutes, without involving expensive L2/L3 specialists.

Lower OpEx with AI: AI Heatmap, automated fault diagnostics, and PoE Watchdog minimize pre-sales time and eliminate unnecessary repeat site visits.

Business protection: Official project registration through the distributor helps secure higher margins and protects projects from price dumping in the open market.

Speaker:

Ivan KUBRYK, Product Manager, Ruijie.

The subscriber won’t be the first to know: How Grusher predicts telecom network failures

Traditional monitoring detects a problem only after it has already occurred. Grusher uses machine learning to analyze changes in network parameters and identify signs of degradation before service is disrupted.

The presentation will explore real-world failure prediction scenarios and introduce Grusher 2.8, the latest version of a modern, free Ukrainian solution for telecom network monitoring and management.

The main focus will be on powerful and user-friendly visualization tools — from fiber-optic lines, splice closures, and fiber splicing displayed on an interactive map to network topology diagrams, building profiles, heatmaps, and analytical maps.

Everything you need to see the network as a whole, identify problems faster, and make better decisions.

Speaker:

Vitalii TKACH, creator of the Grusher software; Full Stack Developer and DevOps Engineer at BKM LLC; Senior Lecturer at the Department of Natural and Mathematical Education and Technologies, Kyiv Regional Institute of Postgraduate Education for Teachers.

Official Part of Telecom Ukraine 2026

Hotel conference hall

Panel Discussion: “WAR AND MEDIA REFORM: Three Years Later — Achievements, Failures and a New Market Architecture”

Market experts and representatives of the National Council will discuss:

- Three years of media reform: key achievements, unresolved issues, and lessons learned for both the market and the regulator.

- The changing architecture of the audiovisual services market: OTT growth, shifts in subscriber bases and market shares. What will the market look like in the coming years?

- Engagement between the industry and the National Council: what has improved and which issues remain challenging for audiovisual media service providers.

- Co-regulation and the renewal of the National Council’s composition: how the process will unfold and what the market expects from the regulator in the next stage of media reform.

- Practical issues for service providers: employee reservation, the launch of electronic accounts, and reducing the administrative burden.

- Countering media services originating from the aggressor state: how the restriction mechanism should operate and what role service providers should play in its implementation.

Co-moderators:

Nataliia KLITNA, Chair of the Board, Association of Right Holders and Content Providers.

Oleksii SHULDESHOV, Director of Star TV, Strategic Development Expert for Maincast Sport’s television business.

Speakers:

Oleh CHERNYSH, Deputy Chair of the National Council of Television and Radio Broadcasting of Ukraine.

Denys VASIANOVYCH, Head of Broadcast Network Development, Inter Media Group.

Yevhen ADAMENKO, Head of Distribution, 1+1 Media.

Vitalii SPERKACH, Director of the PayTV Division, Starlight Digital LLC.

Andrii SOLOMAKHA, Deputy CEO, Omega TV; Member of the Board, Internet Association of Ukraine (InAU).

Maksym SMILIANETS, CEO and Co-owner, youtv.

Mykola FAIENHOLD, Owner, Infinitas LLC.

Volodymyr OLEKSIIENKO, Director, CONTENT TRADING LLC.

A snapshot of streaming and traditional TV consumption in Ukraine

Key topics:

How the Ukrainian screen has evolved: Why traditional methods of receiving TV signals are rapidly becoming a thing of the past, which devices now dominate Ukrainian households, and how Connected TV is changing the way audiences consume content.

Why Kyiv sets the trends and where the age barrier lies: How residents of the capital are shifting to online platforms and why engaging older generations with digital television remains a challenge.

The secrets behind Ukrainians’ paid subscriptions: Whether viewers are willing to pay for content, how they combine multiple subscriptions, and how preferences are divided between well-known local services and global giants such as Netflix and YouTube Premium.

How many devices share a single account: How many devices users typically connect to one profile and how this affects their choice of subscription plan.

The psychology of price perception: Who is most likely to consider subscription prices too high and why perceptions of service costs differ significantly depending on viewers’ gender and the technology they use.

The “sports hook” phenomenon and the loyalty challenge: How major sporting events drive people to purchase new subscriptions — and why these viewers often disappear immediately after the final whistle.

Speaker:

Orest BILOSKURSKYI, researcher and auditor of TV consumption in Ukraine, Kazakhstan, Kyrgyzstan, and Moldova; Head of the media research company B.O.Y. Research; leading expert in media and media consumption research; author of a doctoral dissertation on multimedia panels.

Coffee break by TELECON

Visiting the exhibition with solutions from DEPS, ITBIZ, DC LINK, Natalka and Omnilink.

Hotel lobby

Panel discussion: “The economics of regulation: seeking a balance of interests and capabilities”

Key issues:

- How much does the stability of electronic communications cost today?

- Which provider costs have become critical, and where do they have to economize?

- What does business expect from effective regulation?

- Can regulation today be treated as an investment in the development of the market?

- Is it possible to build a funding model for the Regulator without cutting into the investment resources of business?

- This will be a conversation not only about money. It will be a dialogue about the price of effective regulation, the economic capacity of the market and the search for an answer to the main question: how to secure a strong and effective Regulator without weakening the market itself.

Moderator:

Tetiana POPOVA, Chair of the Council of the Telecommunications Chamber of Ukraine.

Speakers:

Oleksandr PETRUNIA, Hatanet, Pereiaslav.

Oleh YELISIEIEV, NVP Tenet, Odesa.

Serhii OSTAPENKO, Sim-Telecom, Sumy.

Oleksandr HIRNIAK, UARnet, Lviv.

Viktoriia TROSHCHENKO, NCEC, Kyiv.

Lunch time

Restaurant Le Grand

Telecom Business HUB: business, marketing, human resources

50 milliseconds to make a first impression

Key topics:

The first-contact effect: How a modern web interface shapes users’ subconscious perception of the provider’s technological sophistication and network reliability from the very first seconds.

Search visibility: How to optimize website structure for local geographic searches and effectively compete with major operators for high-intent traffic.

First-line support automation: How to provide subscribers with convenient digital self-service tools for routine issues and reduce the workload on technical support teams.

Behavior analytics: How simple metrics can help identify and eliminate hidden technical barriers that prevent users from completing actions on the website.

Speaker:

Denys KARBYSHEV, CEO, Providex.

Is there marketing in telecom? Unconventional approaches to communication and advertising

Marketing, service and loyalty.

Speakers:

Serhii KUSHNIR, Creative Director, Intelekt Internet Service Provider.

Oleksandr HLUSHCHENKO, Digital Technology Consultant.

Closing session

Closing Remarks and Prize Draw Featuring Gifts from Sponsors and Partners